While science and the cosmetics industry are making leaps and advances to bring us the latest trends in beauty products, what is available on the market cannot replace the delicious feeling of achieving beauty naturally. It’s not just a hipster trend, natural beauty is quite fashionable now, as women move further away from the highly made-up styles of the past and the influence of cyber culture on how we view beauty.
As Photoshop has made its entry into the world of media, beauty and advertising, viewers are more and more aware of the superficiality of some aspects of these industries and how beauty has so often been manufactured to create false ideals encouraging women to spend their hard-earned disposable income on things that would promise to give them more confidence.
It’s not the first time in history that artificiality is a big part of the beauty world, and while there is nothing wrong with cosmetics, plastic surgery and other forms of body modification that are present in any given culture, what they all have in common is not so much the desire to completely change women, as much as to enhance certain traits.
But what if all this could be done naturally? Well, it can be done naturally. There are many ways to approach beauty in a natural way, whether it’s because you have sensitive skin and want friendlier products to care for your beauty, or perhaps you are allergic to scents and perfumes? There are an increasing number of health reasons why people might stay away from harsh chemicals.
One alternative is to choose higher end cosmetics. They tend to contain less chemicals and be generally of higher quality. This can be useful for people with sensitivities to cosmetics but who still may want to use them.
Alternatively, there are more and more products on the market now that are marked as vegan because
they do not contain and animal by-products in their making. This is the case with lip tints, eye shadow and nail polish, which were among the first products to make Eco-friendly alternatives available on the market. However, more and more now one can find all the beauty products that they would want in vegan and scent-free options, available in natural food stores, handmade or artisan cosmetics shops, or even at their local drug store.
For some, there is a concern over the use of animal testing in the cosmetics industry. While this is an unfortunate practice that many people do not want to support by purchasing cosmetics, there are still many ways that one can still use beauty products without supporting these practices, simply by checking the labels. There are more and more indications now on the products themselves of how they are made and tested, and increasingly this information is available at our fingertips, thanks to the internet.
Natural beauty also refers to the choice not to wear makeup. For some, this seems like a long shot, but don’t be fooled – going makeup free doesn’t let anyone off the hook from taking good care of themselves! This is where natural beauty regimens will recommend skin treatments like skin brushing in the shower, frequent moisturizing for dry skin, and most of all, focusing on a healthy diet and balanced amount of exercise to keep the body as fit and healthy as it can be.
But it is often said that the most beautiful thing about a woman is not her physical beauty as much as her inner beauty. This is not a cop-out for women who feel ugly to stop caring for how they present themselves, but instead to let that inner beauty shine through in how they care for their body, naturally.